Alabama Barbecue: A Rich History

May 14, 2025

Alabama barbecue is a rich tapestry woven from diverse cultural influences, regional traditions, and culinary innovations. From its early days of communal hog roasts to the development of distinctive sauces and seasonings, Alabama's barbecue heritage reflects the state's unique history and flavors.

Two products featured in your "Grate Expectations" BBQ box—Mis' Rubin's White Magic Seasoning and Golden Rule Original White Sauce—exemplify this legacy.

The Roots of Alabama Barbecue

Barbecue in Alabama dates back to the 1800s, when rural communities would gather for slow-cooked whole hogs over open pits during social events and celebrations. These gatherings laid the foundation for a barbecue culture that would evolve uniquely across the state.

A defining feature of Alabama barbecue is its signature white sauce—a tangy, mayonnaise-based concoction. Created by Bob Gibson in Decatur during the 1920s, this sauce was initially used to keep grilled chicken moist and flavorful. Over time, it became a staple in northern Alabama barbecue, distinguishing it from other regional styles.

Golden Rule Bar-B-Q: A Century-Old Institution

Established in 1891 in Irondale, Golden Rule Bar-B-Q is Alabama's oldest continuously operating restaurant. Originally serving barbecue pork to travelers along a dirt road, the restaurant gained popularity for its hearty meals and welcoming atmosphere.

In the 1960s, the restaurant underwent significant changes under new ownership, expanding its menu and modernizing its facilities. Despite these updates, Golden Rule has remained true to its roots, preserving the traditional flavors that made it a local favorite.

One of their standout offerings is the Golden Rule Original White Sauce—a creamy, tangy blend that complements a variety of meats and vegetables. This sauce embodies the essence of Alabama barbecue, bringing a taste of history to every bite.

Mis' Rubin's White Magic: A Culinary Legacy

The story of Mis' Rubin's White Magic Seasoning begins in 1935 with Rubin Hanan, a Greek immigrant who opened the Penny Profit meat market in Montgomery. His wife, Julia—affectionately known as "Mis' Rubin"—crafted unique spice blends that quickly gained a loyal following.

White Magic Seasoning, one of Julia's creations, is an all-purpose blend featuring savory flavors with a hint of citrus. Its versatility makes it ideal for a range of dishes, from grilled meats to vegetables, reflecting the fusion of Greek and Southern culinary traditions.

For over seventy years, patrons of Penny Profit returned for the irresistible taste of White Magic, cementing its place in Alabama's food heritage.

Embracing Alabama's Barbecue Tradition

Alabama's barbecue scene is a testament to the state's rich cultural mosaic and culinary ingenuity. Products like Golden Rule Original White Sauce and Mis' Rubin's White Magic Seasoning not only offer delicious flavors but also serve as tangible links to the state's storied past.

By incorporating these time-honored products into your cooking, you're not just enhancing your meals—you're participating in a tradition that has brought communities together for generations.

Featured Products

Golden Rule Original White Sauce (12 oz): A creamy, tangy sauce from Alabama's oldest barbecue joint, perfect for chicken, pork, and vegetables.
Mis' Rubin's White Magic Seasoning: An all-purpose blend with savory flavors and a hint of citrus, rooted in Montgomery's culinary history.

These products not only enhance your grilling experience but also connect you to the rich tapestry of Alabama's barbecue heritage.